SALES-SPECIFIC SUPPORT BUILT FOR THE REALITY OF SALES

PRESSURE DOESN’T
CALL IN SICK.
IT SHOWS UP IN THE NUMBER.

Targets, rejection, difficult customers, variable pay. Sales runs on pressure. Left unchecked, that pressure can erode the behaviours that drive pipeline, performance and revenue attainment.

THE HIDDEN COST OF PRESSURE● LIVE BUSINESS RISK
Energy
Confidence
Activity
PRESSUREBEHAVIOURREVENUE
Illustrative commercial impact — not individual assessment data

THE BUSINESS CASE FOR ACTING EARLY UK workforce research · Deloitte, 2024

£51bn

Estimated annual cost of poor mental health to UK employers.

£24bn

Estimated annual cost of presenteeism.

63%

Of surveyed employees reported at least one characteristic of burnout.

£4.70

Average estimated return for each £1 invested in workforce mental health.

Source: Deloitte, Mental Health and Employers (2024). These are UK workforce estimates, not sales-specific figures or guaranteed returns.

PRESSURE→BEHAVIOUR→PERFORMANCE→REVENUE
THE PROBLEM

STRUGGLING SELLERS RARELY GO OFF SICK.
THEY GO QUIET.

Fewer calls. Dodged conversations. Confidence slipping. Discounts offered too early. Deals left to drift. Pipelines padded with opportunities that will never close.

These changes can look like ordinary performance issues. Sometimes they're signs that sustained pressure is affecting how someone sells.

OUR RESPONSE

WE STEP IN BEFORE IT HITS THE PIPELINE.

Sales Is Tough combines confidential, sales-specific support with anonymised organisational insight. We help leaders understand the pressures affecting their people — and the commercial behaviours that may be changing as a result.

See how our approach works
WHAT YOUR BUSINESS GETS

BETTER SUPPORT.
STRONGER SALES TEAMS.

It's not about asking people to tolerate more pressure. It's about understanding the problem and removing the obstacles to healthy, effective selling.

01

Protect revenue attainment

Address the pressures that can disrupt activity, conversion and pipeline discipline.

02

Keep sellers selling

Help capable people recover their confidence, focus and consistency.

03

Reduce preventable exits

Protect the experience, customer relationships and pipeline your team has built.

04

Back your managers

Give leaders a route to support beyond another performance conversation.

05

See pressure earlier

Use appropriately anonymised insight to identify recurring issues across the team.

06

Work alongside existing support

Complement HR, employee assistance programmes and sales coaching — rather than replace them.

A PRACTICAL MODEL

UNDERSTAND THE PRESSURE. CHANGE WHAT HAPPENS NEXT.

01

Assess

Start with the Sales Burnout Scorecard to explore depletion, detachment, confidence and changes in selling behaviour.

02

Support

Create a confidential route for people to talk through pressure and identify practical next steps, without exposing individual responses to managers.

03

Monitor

Use a shorter monthly pulse check within a corporate programme to understand trends and inform appropriate leadership action.

WHAT WE ARE — AND AREN’T

NOT THERAPY.
NOT SALES COACHING.
NOT ANOTHER EAP.

Practical, confidential support built for people who sell.

Our role is to help sales organisations recognise and address problems affecting people and performance. The assessment is not a medical diagnosis or an emergency service.

How we protect confidentiality
START A CONVERSATION

PROTECT YOUR PEOPLE.
PROTECT REVENUE ATTAINMENT.

Tell us about your sales organisation and the pressures you're seeing. We'll discuss whether Sales Is Tough could be a useful fit.

Email us about your team